Marketing Mix A Marketing Strategy - 1907 Words

According to the Economic Times, a marketing mix ‘refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.’ (http://economictimes.indiatimes.com/definition/marketing-mix).Define and critically evaluate the key areas of marketing mix that should be included as a part of successful marketing strategy: Use a case study to examine each area in detail. Marketing mix is a tool used by companies to strengthen products brand and help to sell the product or service. Companies have to work out a successful marketing strategy with a marketing mix. However, a lot of companies still do not have a deep understanding of the concept of marketing mix and cannot implement it properly, which results in a†¦show more content†¦(CIM, 2015, p.5). Due to the development of service industry, another three ps were added namely people, process and physical evidence. (Martin, 2014). The 7ps model has been widely used in many companies, which has made great success in business, such as McDonald’s. They have successfully implemented 7ps in their market strategy, which make them the largest world s leading fast food service retailer with over 36,000 locations in over 100 countries. (McDonald’s, 2014) Product is the most important element in marketing mix. Marketers should fully understand consumer demand and after that, products can be designed with the proper quality to satisfy their expectations in present and future. (CIM, 2015, p.5) Whenever companies launch a new product, marketers should do market research at first. Besides, they should track customers’ needs and preferences regularly by a system, such as online communities and apps. The product strategy of McDonald’s strictly followed these principles. There are a variety of food and drinks in the menu of McDonald’s, which can meet customers’ different demand, all of which developed after intensive market research of customers’ preferences.( McDonald’s , 2008) Moreover, in order to meet the

The Inequalities of Income Investment Growth - 1234 Words

In â€Å"Economic Elites, Investments, and Income Inequality† from the academic journal, Social Forces, graduate Ph. D student from Ohio State University, Michael Nau presents throughout his study the rise of an additional factor that has evidently influenced the concentration of vast amounts of income among the elite class, income from investments. In this era, the common beliefs were that demography, labor market institutions, and technology were causing the inequality to rise and for the elites to produce this astounding amounts of income. Nau’s findings present how the debate over the incomes of the elites has to be expanded apart from the ‘working rich class’ to also include the income producing wealth. In addition, Nau presents how the†¦show more content†¦Research Methods: The Federal Reserve Board’s Survey of Consumer Finances (SCF) was the study used on this article for its main analysis. This survey dates from the 1992 to 2010, and includes the information of household income, wealth holding, and other financial topics. In addition, the survey includes a subsample of the most affluent households, and groups them into different categories according to their wealth. However, the edge key that makes the SCF better than other surveys is the fact that it has more information when it comes to the different financial situations of the elites. As a result, the SCF is considered by many experts in the field of finance as one of the best sources on the wealth and investment behavior of the citizens in the United States. This SCF survey serves the purpose of being the main method used in this article to test the hypotheses presented by the author. For instance, to test the first hypothesis, â€Å"that income concentration at the top was driven by investment gains,† the SCF tracks the top one percent’s investment income. Moreover, to test the second hypothesis, which â€Å"top-income households increasingly took on the characteristics and behavior of investors,† the status indicators of a variety of investors had to be defined by measures such as if the household obtains ninety percent of his income from investment or if their financial assets wereShow MoreRelatedThe Effect of Income Inequality on Economic Growth1341 Words   |  5 Pagessomebody wonders why did I choose the subject of inequality the previous lines are exactly the reason. The hypothesis I will try to prove further in my paper is that the striking gap between rich and poor population in the world cannot lead to e conomic growth. Furthermore, Human Capital is considered to be the main force that stimulates economic growth. But now that human capital is scarcer that machines, widespread education has become the secret to growth. However, education is hardly accessible toRead MoreAnalysis of a PHD Student ´s Research on Investment Inequality1312 Words   |  6 PagesSummary: In â€Å"Economic Elites, Investments, and Income Inequality† from the academic journal, Social Forces, graduate Ph. D student from Ohio State University, Michael Nau presents throughout his study the rise of an additional factor that has evidently influenced the concentration of vast amounts of income among the elite class, income from investments. In this era, the common belief is that demographics, labor market institutions, and technology are causing the inequality to rise and for the elitesRead MoreEconomic Development And Economic Growth915 Words   |  4 Pagescountries pun inequality in the policy agenda? High and sustainable economic growth is the main condition for the sustainability of economic development and increase prosperity. As the population increases each year, the consumption is also increasing. 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An investment in education returns an increase in the level, quantity, and quality of human capital. Human Capital is the skills, knowledge, attributes, abilities, and experience possessed by a region or individual. Translating increased human capital into increased productivity is not direct nor immediate. There are broad macroeconomic indicators that education does contribute to productivity in that, nations with higher levels of formal schooling correlate toRead MoreInequality Of Economic Growth And Inequality1699 Words   |  7 PagesEconomic growth and inequality has been a long debated topic but is more important in the recent decades as income inequality has dramatically grown within many countries; the implications on these can hinder social and political development. Economic growth and its link to Equality can help create stability for an economy and improve living standards in the long run. More directly it allows people to be able to contribute and engage in the economy as it provides the opportunity for employment, investmentRead More1. Does Gender Equality Contribute to Economic Growth? There is a long established tradition of800 Words   |  4 Pages1. Does Gender Equality Contribute to Economic Growth? There is a long established tradition of estimating growth models within the economics discipline. Early models took labor as a ‘given’ factor of production, exogenously determined by rates of population growth. There was very little coverage for exploring the human, leave alone the gender, dimensions of growth in these models (Walters, 1995). This changed with the rise of endogenous growth theory and the bigger reputation given to the accumulationRead MoreEconomic and Social Costs of Inequality in Australia785 Words   |  4 Pagessocial costs and benefits of inequality in distribution of income in Australia. Income inequality describes the extent to which income is distributed unevenly among residents of an area. High levels of inequality indicate that a small number of people receive most of the total income, and that most people receive only a small share of the total. There are many advantages and disadvantages associated with the inequitable distribution of income. Income inequality can lead to an increase in theRead MoreThe Impact Of Development Strategies On Economic Growth And The Quality Of Life For An Economy Other Than Australia1159 Words   |  5 PagesAnalyse the impact of development strategies on the economic growth and the quality of life for an economy other than Australia. (20 marks) Globalisation, is the process of increasing integration between different countries and economies resulting in the establishment of a single world market and the increased impact of international influences on all aspects of life and economic activity. China’s global integration has assisted their impressive economic performance and the associated improvementsRead MoreRelationship Between Inequality And Economic Growth1370 Words   |  6 Pagesduring the economic reforms, which started in 1978 and are still going on until nowadays, China has had continued presence of inequality. In my work I overview the evolution of inequality that could be divided into two historical periods: pre-reform period (1949-1978) and the reform period (1978- onwards). I also examine the correlation between inequality and economic growth in China. Although, with the sustained economic development and increase of living standards for the last three decades, China’s

Health and Social free essay sample

I am trying to discover the physiological disorder asthma has affected the way he lives, how it affected the lungs and the way he breaths. For the interview I thought of suitable questions which I would be asking the individual such as how did you recognize how you had asthma ? , how did asthma come into the system (genetic or natural). What was the age you found out you had asthma and how long have you had the physiological disorder for? I spoke to the individual and ask my questions in the right manner and in a orderly way, the individual had answer the questions the best way and detail as possible and I’ve collected all the information by writing down what he has explained after each questions I’ve asked, the interview went on for 20-30 minutes. I didn’t have to explain to the individual who I was as I was a family member and I explained to him what I was doing which was talking about a physiological disorder. We will write a custom essay sample on Health and Social or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Asthma is a common long term condition that can cause cough, wheezing and breathlessness. These are severity of the symptoms which can vary from person to person, and asthma can be controlled well in most people most of the time. Asthma is caused by inflammation of the airways, these are small tubes called bronchi which would carry oxygen in and out of the lung, as the individual bronchi would inflame and become more sensitive than normal, when the individual comes into contact with something that irritates his lungs (trigger off) his airways become narrow and the muscles around the lungs tighten which makes him have problems with difficulties breathing, wheezing and coughing and also tight chest. A symptom of his asthma is an asthma attack, which may require treatment from hospital care professionals as it although rare. The individual has chronic asthma which is long term, long term inflammation of the airways may lead to more permanent narrowing, the individual has had asthma since he was a young man, his causes of asthma wasn’t fully understood as it was run in the family as his mother and father both had the condition. The common triggers of the individual was anything which irritated the airways in his body and brings on the symptoms of asthma, the common triggers which set is condition off was talking in smoke while present around smokers in the house hold, exercise which was walking, in the fresh air watching rugby as he is a big rugby supporter. His symptoms may trigger off as of the weather conditions, change of temperature, cold air and windy days. The causes of the individual asthma was genetic, also the symptoms of the condition could range from mild to severe as the asthma could get significantly get worse which is an asthma attack as some of his symptoms may include him feeling breathless which causes him to gasp for breath and also taking in oxygen also coughing which happens at day or may happen at night. He had experience these signs and symptoms at the age of 27 as he was at the gym exercising and suddenly lost his breath while running on the treadmill and it had triggered of the asthma. The individual diagnosis the is likely to be able to make a the diagnosis as his GP asked him about his condition and how the symptoms happen, how often they happen and also if you notice anything witched started the asthma off. The test which the GP carried out about his condition was the spirometry which carried out to access how well his lungs works, also he had to breathe into a machine called a spirometer. The spirometer takes two measurements which is the volume of his air that breaths out in 1 second as called the focused expiratory volume in 1 second and the total breaths he breaths out is called the forced vital captivity. The GP asked him to breathe out a few times to get a consistent reading and that the reading is compared with normal measurement for his age, which of shown him if his airways are obstructed. The PEFR (perk expiratory flow rate test) which is a small hand held device which is known as a perk flow meter which measured how fast he could blow air out of the lungs in one breath. This peak flow would be taken home with him and daily recording would be taken to help him to recognize if his asthma worsen, also he told me what other test what other tests which the GP give him were an allergy testing, airway response awareness and airway inflammation. The treatment which he had with his asthma which the GP was helping him get the asthma under controlled and from worsening, the care for his condition was good as he had all the full information about his condition and also knowing how to control the asthma, he was having regular checks up to ensure his asthma as under good control and the treatment was right for him, as he was given two inhalers which were blue and brown, but now his asthma have worsen as he overweight and he also unhealthy but now only one inhalers.  He told me that his asthma personal plan which him and the doctor suggested would help him in to what steps to take for decreasing the condition from getting worse.

Research at the Site of Ur free essay sample

A paper which explains research findings at the archaeological site of the city of Ur. The site of Ur, an ancient city in Mesopotamia, is an archaeological site rich in findings of the Sumerian culture and history. This paper explains how the city of Ur was discovered in the mid seventeenth century and details some of the fascinating findings of the place such as the Royal Cemetery and a detailed burial chamber. At the end of the pit, the team found the kings tomb chamber. A second stone chamber was built up against it, with the tomb of the queen, who owned the chariot and other offerings found in the upper pit. Her name, Shub-ad, was inscribed on a cylinder seal. Her body was still in the tomb. The upper part of her body was completely hidden by a mass of beads of gold, silver, lapis lazuli, carnelian, agate, and chalcedony. We will write a custom essay sample on Research at the Site of Ur or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Her headdress was a more elaborate version of the ones found on the remains of the court ladies. This discovery showed that the graves of the king and queen had been exactly alike but that the queens chamber had sunk below the ground level of her grave pit. According to Woolley, they were probably husband and wife, and the king had died first. The queen, wanting to lie as close to him as possible, had been buried next to him.